Apple Business Manager Services in Dubai, UAE & USA
Forty new MacBooks arrive for the sales team, each one needs Wi-Fi, email, Teams, Defender and a passcode policy, and IT has two people. Done by hand that is a week of unboxing. Done through Apple Business Manager and Intune, the user signs in and the laptop configures itself.
M365 Enterprise Hub delivers Apple Business Manager setup and integration services for organizations in Dubai, across the UAE and in the USA. We enrol your organization in ABM, connect it to Microsoft Intune, configure Automated Device Enrollment, Apps and Books and Managed Apple IDs, and bring every iPhone, iPad and Mac under the same security policies as your Windows estate. See all our cloud services or call +971 50 743 7958. Our Apple Business Manager services cover ABM enrolment, Intune integration and zero-touch rollout for organizations in Dubai, across the UAE and in the USA.
What Are Apple Business Manager Services?
Apple Business Manager (ABM) is Apple’s free web portal for organizations that buys devices and apps at scale. It links the devices you purchase from Apple or authorised resellers to your organization, so they enrol automatically in your mobile device management (MDM) platform the first time they are switched on. It also distributes apps in volume through Apps and Books, creates Managed Apple IDs for employees and federates them with Microsoft Entra ID.
ABM does not manage devices itself; it hands them to an MDM. For Microsoft-centric organizations that MDM is Microsoft Intune, which then applies compliance policies, Conditional Access, Defender for Endpoint and app protection across Apple and Windows devices from one console. Schools and universities use the education equivalent, Apple School Manager. Our Apple Business Manager services follow Apple’s own Business Manager documentation, so enrolment, token renewal and device assignment match Apple’s supported process.
Apple Device Programmes We Set Up
ABM delivers the most value when all three of its programmes are configured together and connected to Intune. We set them up as one system rather than three portals.
Why Organizations Need Apple Business Manager
Without ABM, Apple devices are enrolled by hand, can be removed from management by a factory reset, cannot be supervised, and apps are installed with personal Apple IDs that leave with the employee. That is a compliance problem under UAE PDPL and US regulations and an operational tax every time a device is issued or lost. With ABM connected to Intune, supervision is enforced, a wiped device re-enrols itself, lost devices can be locked and located, apps are licensed to the company and the same Conditional Access rules that protect Windows laptops protect every Mac and iPhone. It is also the only way to put Apple devices into a Zero Trust model properly.
Our Apple Business Manager Services
From first-time ABM enrolment to a full Apple fleet modernisation across multiple countries, every engagement follows the same sequence.
ABM Enrolment & Reseller Linking
Organization enrolment with Apple using your D-U-N-S number, Apple Customer Numbers and reseller IDs linked so every new purchase lands in ABM automatically, and existing devices added through Apple Configurator.
Intune Integration & Enrollment Profiles
ABM connected to Intune with MDM server tokens, Apps and Books tokens and Managed Apple ID federation, plus enrollment profiles per device type with supervision, setup assistant and user affinity configured.
Policy, Security & App Deployment
Compliance policies, configuration profiles, Wi-Fi, VPN, email, FileVault, passcode and update rules, Defender for Endpoint, Conditional Access and app assignments built for Mac, iPhone and iPad.
Migration, Rollout & Handover
Devices migrated from Jamf, Kandji or manual enrolment, zero-touch rollout to users, documentation for your IT team, token renewal calendar and optional managed Apple device support.
Apple Device Management Problems We Prevent
These are the issues that undermine Apple fleets most often. ABM and Intune, configured correctly, remove each one.
- Devices that escape management: Automated Device Enrollment and supervision mean a factory reset brings the device straight back under Intune.
- Apps tied to personal Apple IDs: Apps and Books licences owned by the organization and assigned by device, so software stays when staff leave.
- Expired tokens breaking enrolment: MDM push certificates, ABM server tokens and VPP tokens documented with renewal reminders so nothing lapses silently.
- Apple devices outside Conditional Access: Intune compliance for macOS and iOS feeds Entra ID so only healthy, managed Apple devices reach Microsoft 365 data.
Our Step-by-Step ABM Setup Process
- Discovery & Fleet Audit: Current Apple devices, purchase channels, existing MDM, Microsoft 365 licensing and security requirements reviewed.
- ABM Enrolment & Verification: Organization enrolled and verified with Apple, administrators assigned, reseller and customer numbers linked.
- Intune Connection & Profile Design: Tokens exchanged, federation with Entra ID configured, enrollment profiles and policies designed for each device persona.
- Pilot & Migration: A pilot group enrolled end to end, then existing devices migrated from manual or third-party management in scheduled waves.
- Rollout & Handover: Zero-touch deployment for new purchases, admin training, documentation and a renewal calendar for every certificate and token.
Manual Apple Setup vs ABM with Intune
Area
Manual or Personal Apple ID Setup
ABM + Intune by M365 Enterprise Hub
Device Provisioning
IT unboxes and configures each device by hand
Zero-touch: user signs in and the device configures itself
Security Control
Unsupervised, removable from management by reset
Supervised, re-enrols after wipe, lock and locate for lost devices
App Licensing
Apps installed with personal Apple IDs
Volume licences owned by the company and assigned silently
Access to Microsoft 365
No compliance signal, any device reaches data
Intune compliance and Conditional Access on every Mac, iPhone and iPad
Why Choose M365 Enterprise Hub for Apple Business Manager
Our endpoint engineers manage mixed Apple and Windows fleets for professional services, retail, healthcare, education and technology organizations in the UAE and the USA. We understand both sides, Apple’s programmes and Microsoft’s management and security stack, and we design for the IT team that has to run it afterwards.
Related services: Apple MDM solutions, Intune device management, Apple School Manager, Intune and MDM migration and Microsoft Defender security suite.
- Apple and Microsoft Expertise: Engineers certified across Apple device management and Microsoft Intune, Entra ID and Defender.
- Zero-Touch Outcome: Devices configured at first boot with no IT handling, measured on a real pilot before rollout.
- Security Parity: Apple devices held to the same compliance and Conditional Access standard as Windows devices.
- Migration Experience: Proven moves from Jamf, Kandji, Mosyle and manual enrolment into Intune without data loss.
- Fixed-Scope Pricing: A defined scope, timeline and price agreed before work starts.
- Ongoing Support Option: Managed Apple device services covering tokens, updates, policy changes and user support.
Apple Business Manager FAQs
Yes. Apple Business Manager is free for eligible organizations. You pay only for the devices, any paid apps bought through Apps and Books and your MDM licensing, which for most Microsoft customers is already included in Microsoft 365 Business Premium, E3 or E5 through Intune.
A D-U-N-S number for your legal entity, a verification contact who can confirm authority to act for the organization, and a work email domain. We handle the application and verification with Apple on your behalf.
Yes. Devices bought from Apple or a participating reseller can be assigned retrospectively using your Apple Customer Number or reseller ID. Devices bought elsewhere can be added manually using Apple Configurator on iPhone or Mac.
Yes. Intune is a fully supported MDM for ABM. We connect them with MDM server tokens, Apps and Books tokens and Managed Apple ID federation with Entra ID, so Apple devices are managed and secured alongside Windows devices in one console.
They share the same device and app programmes, but Apple School Manager adds classes, Classroom and Schoolwork integration and student Managed Apple IDs for education institutions. Businesses use ABM; schools and universities use ASM.
Yes. We re-assign devices in ABM, build equivalent policies in Intune and migrate devices in waves, usually with a supervised re-enrolment that keeps user data where possible. See our Intune and MDM migration service.
Yes. Apple Business Manager and Intune are delivered remotely for US organizations, with enrolment, rollout and support scheduled in US business hours.